As we already know, we are living in the world of cryptocurrency. We are seeing how adoption rate are growing from day to day and we must consider fact that alternative payment method called cryptocurrency or digital currency are going to be everyday payment method in close future just like the traditional physical currencies are. There are many factors that are influence adoption rate like government regulation, price, trust and the big companies. It is pretty logical that adoption rate is rising when some big business start to use cryptocurrency as a regular payment method. The big company that recently started to use Bitcoin as a payment method is KFC from Canada. Customers now have opportunity to pay for their chicken with Bitcoin but only for a limited period and only when purchasing a special cryptocurrency-themed basket. Using Bitcoin as a payment method is still out of the question, so customers have to go to the online check-out page and order a delivery.
People are pretty sure that this is a initiative of mass adoption of Bitcoin, but it is also a good marketing trick, using the most popular thing these days, cryptocurrency as a marketing weapon. But we already know how KFC is known for its creative approach to marketing and PR. The most important thing is that Brands Inc, the company behind KFC are not demonstrated any market gain or losses following the announcement.
As we already said in the text above, this will be close future so we could now just wait to see what intercontinental business will do it next, adopt Bitcoin as a regular payment method.